Monday, July 5, 2010

Sprinkles vs. Cupcakery



Today, Megan and I ventured to Frisco, Texas, to try the Cupcakery.

Full disclosure: Megan and I are HARDCORE Sprinkles fans. Haven't been to Sprinkles? We'll drive you down there and make you try one. We follow @sprinkles on Twitter so we can figure out what to whisper for the free cupcake of the day.

When we heard about the Cupcakery, we knew we had to try it. Would it be better than Sprinkles? Would it be different? Well, we found out and I'm writing to tell you which one you should go to.


From the beginning, we told the cupcake assistants that we were Sprinkles fans. The girls assured us that Cupcakery would win our hearts and beat Sprinkles any day. Oddly enough, their most famous cupcake flavor is also red velvet. Hmm. Copycats? The girls also told us that they were cheaper. "$3 and we don't do tax."

Atmosphere: Sprinkles originated in Beverly Hills and is very 90210 and beachy inside. A bar lines the windows for those who choose to eat in. Wooden forks are provided for a mess-free cupcake experience.
Cupcakery looks more like a bakery. Platters covered with clear tops contain each colorful cake. It's very small inside and very bright, but no seating. This was a disappointment. I drove to Frisco especially for this and I can't sit inside and eat. No forks either. (I'll rant more on this later)

Cupcake Appearance: Sprinkles adornes each cupcake with a flat, hard candy dot or some other decoration that fits the season. (For instance, July 4 red velvets had a flag.) Each cupcake is enclose in a brown cardboard-like personal box. The inside is pink. The outside is sealed with the special Sprinkles sticker.
Cupcakery's mini cakes look a bit more homemade. No fancy decor. Each cupcake is stored inside what looks like a Thai-to-go box, minus the red foreign lettering on the outside. Cupcakery's sassy pink logo is placed on the outside. Very cute. Cupcakery started to win my heart here.

I ordered a chocolate peanut butter cupcake. (Chocolate cake with peanut butter icing) Megan ordered a strawberry.


Cupcake Taste: Sprinkles, what do I have to say here? It's delicious. My only complaint is that a delish Sprinkles cupcake goes stale rather fast. But, who can let a savory cupcake sit out too long without eating?
Cupcakery. The cupcake was quite tall and hard to take a bite out of. Mind you, we had no forks and had to take our Asian-boxed cupcakes inside the mall to eat. It was very messy. But I must say that it was quite delicious. The icing takes the cake! (Am I punny or what?) The smooth peanut butter icing was to die for.

Flavors: The Cupcakery flavor selection was very strange. Lots of fruity, not many sweet. I'm a chocolate girl and with me, banana just isn't going to cut it.

So does it beat Sprinkles? No. Sprinkles is the Holy Grail of cupcakes. It's worth 50 more cents. But, Cupcakery is definitely an alternative.


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